The Ten-Star Product
Clients ask for the product they can picture. My job is to find the one they’d have asked for with another month of thinking: the feature worth pushing, the scope worth cutting, the version that earns its keep in a week.
Evidence, Not Vibes
Discovery ends in a versioned brief where every section carries the exact sentence it came from. A claim that can’t be traced to something actually said gets marked as an assumption, visibly. The plan starts honest, so the build can stay honest.
How the Conversation Works
Structured, not a questionnaire
With you, or run for you
Hard calls surfaced early
Every answer quoted verbatim
Ends only when it’s finished
What Comes Out
A brief that cites itself
Scope someone would pay for
Assumptions in plain sight
A speakable build code
